proposal of dissertation on Expo 2020 in dubai ( strategy )

Introduction

Hosting major world events such as the World Expo for UAE has it benefits for

the host country. Countries stand to gain from major events through tourism, job creation,

infrastructure development, investment opportunities and the country’s status on the

international market (Network et al 2010).

Objectives and aims

The objectives and aims of hosting the World Expo would be:

• Align the community around a shared mission

• Exchange knowledge and growing understanding

• Foster relationship between nations.

• Attract millions of visitors to the host city.

• Become a centre of development and innovation in the theme area for the host

country.

• Make the host country a recognized world centre for work and though on the theme

subject.

The bid should be welcomed, since UAE stands to gain more if they win the bid, as well

as more if they lose. The World Expo provides UAE with an opportunity to showcase their

values out to the world. This is their opportunity to attract large visitors to their country, and

therefor establish a tourism base for the future. This opportunity will enable its neighbours be

able to showcase their innovations to the world as well (Network et al 2010). This therefore

without any doubt, means that UAE stands to get a lot from wining this bid. In the event that

it fails to win the bid, it simply mean that the country won’t be able to exploit all the above

reasons, and therefore no business which is not good for the economy.

Shanghai’s Expo of 2010 was successful, in that china succeeded in transmitting its image

of economic success and global stature, meaning hosting expos therefore has its advantages.

No expo in terms of success is remembered more than the Shanghai Expo and the Great

Exhibition Expo (Wong 2010).

Does Expos exceed cost? Yes they do in certain instances, while in other they don’t. For

example the Great Exhibition of the UK, left a lasting legacy. In that the profits made from

the event, were used to directly fund one of the United Kingdom’s elite academic institutions,

the imperial college. The profits were also used to fund the Science Museum, the National

History Museum, the Albert and Victoria Museum and the whole region surrounding the

Exhibition Road. In other world events such as world cup, the outcome of such events

is financial overruns for the host country, in form of increase in tourism revenues and

construction and infrastructure development (Epps & Demangeo 2013).